About the World Clean Air Forest Initiative (WCAFI)

Later that year, The WCAFI was launched as a non-profit organization in the United Kingdom, while developing its bond with the United Nations Environment Programme's ‘Plant for the Planet’ Campaign. Since then, the organisation has adopted a venture philanthropy business model and created its first clean air product (the Clean Air Tree Kit)  to fund its mission to "Clean the Air".

WCAFI's goal will be achieved by building a community online, continuing to educate people about the affects of their behaviour, partnering with other organisations and encouraging change.